Starts with strong companies
A Strong North
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I believe the Nordics has what the world needs the most — integrity, innovation, and long-term thinking.
Geopolitical and economical dynamics are changing.
Supply chains are regionalizing
AI is reshaping competition.
Trade barriers are rising.
Nordic products often stay local because they lack the commercial systems to breach territories.
Our mission is no longer just to invent
— it’s to scale.
Next by North is set into this world to help Nordic B2B companies to build repeatable, data-driven growth engines.
Most companies try to scale on their own — but over 70% of internal transformation projects fail to deliver real impact (McKinsey, 2023).
The reason is simple: teams are too close to the problem and too busy running the business to rebuild it at the same time. Transform while performing sounds nice but in most cases unrealistic.
I bring the outside view, structure, and a decade of growth experience at top b2b companies and work with a trusted network of specialists.
We working project-based when there’s a clear goal, and on a retainer basis with me leading te engagement when transformation needs to keep evolving. Scaling isn’t a one-off project, it’s a continuous process.
Building commercial engines that scale innovation from North
The Scaling Reality
1 in 5 EU startup
Grows to similar size as compared to US & Israel. We have a scaleup, not a startup issue.
70% of EU SMEs
Operate only within their national borders even though more than half aspire to grow intenationally.
15-30% of SMEs
In the nordic use AI today with adoption around 20-40% for midsized companies. AI adoption still has far to go.
70% more productive
Large firms deliver higher productivity per employee than mid & small companies. Revealing a gap to be bridged.
75% of B2B launches
Fail to meet revenue targets underlying how strong ideas die without commercial growth engines.
Most companies try to scale on their own — but over 70% of internal transformation projects fail to deliver real impact (McKinsey, 2023).
The reason is simple: teams are too close to the problem and too busy running the business to rebuild it at the same time. Transform while performing sounds nice but in most cases unrealistic.
I bring the outside view, structure, and a decade of growth experience at top b2b companies and work with a trusted network of specialists.
We working project-based when there’s a clear goal, and on a retainer basis with me leading te engagement when transformation needs to keep evolving. Scaling isn’t a one-off project, it’s a continuous process.
Why work with me
Most companies try to scale on their own — but over 70% of internal transformation projects fail to deliver real impact (McKinsey, 2023). While the thinking is to transform and perform, the reality shows this to be statistically difficult.
I bring the outside view, structure, and a decade of growth experience at top B2B companies on major commercial transformation projects. additionally, I work with a trusted network of specialists offering both project and retainers services.
Where I help
[1]
Market Acceleration
- Aim Smarter, Launch Stronger
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Build top-down and bottom-up market models with data-backed projections.
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Align product, market, and ICP-persona fit to validate commercial focus.
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Design industry and territory go-to-market strategies that accelerate profitable launches.
[2]
Commercial Systems
– Build Engines That Scale
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Design, coach, and scale growth engines like Inside Sales for predictable performance.
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Map people, processes, systems, and automations to enable commercial scalability.
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Develop sales plays, CRM workflows, and full-funnel visibility for traceable growth.
[3]
Applied AI & Automations — Work Smarter, Waste Less
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Identify automation opportunities in existing processes using AI.
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Design, build, and deploy tailored AI automations that boost efficiency.
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Continuously monitor, refine, and scale AI flows for sustained productivity gains
[4]
Channel Growth
— Turn Partners into Growth Multipliers
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Assess current market access partners for governance, performance, and new partnerships.
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Define and roll out transparent governance and traceability frameworks.
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Design value-based product launches and sales plays that activate your channel network.
Scale with AI
Prospect AI
Use AI to identify prospects worth engaging.
Opportunity AI
Monitors the market for buying signals
Contact AI
Automate email and meeting handling with easy human approval
Internal process AI
Simple AI automations tailored to your business processes.
My Story
I’ve spent my career helping B2B companies grow — across industrial manufacturing, ingredients, pharma, and software.
From modelling markets as a analyst to leading deployment and marketing to spearheading inside sales, I’ve launched products, structured pipelines, and built commercial growth engines that turn innovation into revenue. I have worked with highly sophisticated innovations, to commodities and most things inbetween.
Over time, I learned that real growth doesn’t come from great ideas alone — it comes from a consistent approach, finding and scaling what works.
That realization — and my deep belief in the strength of the Nordic region — led me to start Next by North. I can’t protect borders or influence politics — but I know business.
I want to help building the commercial foundations that let Nordic and European companies grow stronger, scale faster, and compete on their own terms.
For transparency, due to anticompetition reasons, i am not able to help companies that produce colors in any capacity.
Projects & Workshop
ICP Workshop & Sprint
Defined ICPs and a mapping of live prospects
Market, Customer & Competitor Research
strategic research of customer, competitor and dynamics
Market Model & Forecast
Quantify market potential to pinpoint commercial investment
Value - Sales Playbook
Build a value based sales playbook for easy onboarding new sales
Value prop & persona Workshop
Get persona targeted value messaging
AI Automation workshop
Pinpoint where AI can drive value and requirements.
Go-to-market & Launch
Accelerate market entry with strategic deployment plans